Incraft Construction, a family-owned business rooted in South Jersey, has spent over 20 years transforming homes and businesses with quality craftsmanship. Known for their reliable work, Incraft built its reputation through word-of-mouth referrals and returning clients. However, like many construction companies, they faced challenges in keeping a steady flow of projects.

Relying solely on referrals and repeat clients meant they often had unpredictable gaps in their schedule. Attempts at Google Ads didn’t bring results, and their outdated website wasn’t effective in bringing in new business—it was hard to navigate and didn’t attract visitors. Incraft had never tried Facebook advertising, which limited their online presence.

With more competition in the industry, Incraft realized they needed to update their approach. They wanted a reliable and cost-effective way to reach new clients consistently, without losing the quality and standards that made them successful.